SimBal Studios

Prim Mist is a Sydney-based Luxury Sanitizer company started by stylist Georgina Solomon. Prim Mist products are focused on two core values, sustainability, and quality.

We were approached by Georgina, to help create a website for her bespoke hand sanitizers, Prim Mist. Throughout the process Georgina was constantly involved. Designing this through lockdown did not stop us from achieving the brief that was discussed earlier. Through video conferencing and calls our design process from ideation to launch was successful.

Keeping her artistic touch in mind we organized her online cataloging and inventory. Built on Shopify, we were able to reflect Prim Mist’s brand values and ethos through customization and third-party apps.


Prim Mist launched itself at the Sydney Fashion Week earlier in 2021 and sought positive media and public attention.